叶马
老底子新滋味，唤醒江南食忆
老底子新滋味，唤醒江南食忆
叶马餐厅以“复古优雅”为设计灵魂，将民国风情与现代餐饮理念完美融合。从三台山路旁的茶楼起步，到如今成为备受追捧的杭帮菜品牌，始终秉持创始人“寻好食材、坚守本心”的质朴理念。
餐厅在传承杭帮菜老底子味道的基础上，以创新手法重新诠释传统风味，让食客在怀旧氛围中品味记忆中的江南滋味，感受时光沉淀的美食记忆。
艺彩昭和以“文化传承与当代审美”为设计核心，为叶马打造了兼具民国风韵与现代功能的菜单。菜单采用复古色调与优雅排版，通过艺术化的视觉语言展现菜品精髓，同时将创始人马敏冬的餐饮理念融入设计当中——食材的本真质感与匠人精神的视觉化呈现，使菜单成为品牌文化的载体。 菜单设计不仅强化了“复古优雅”的品牌识别，更通过文字提升顾客对菜品价值的认知，让食客在翻阅菜单时就能感受到叶马对食材的执着与对传统的尊重，最终实现文化底蕴与消费体验的完美统一。
艺彩昭和以“文化传承与当代审美”为设计核心，为叶马打造了兼具民国风韵与现代功能的菜单。菜单采用复古色调与优雅排版，通过艺术化的视觉语言展现菜品精髓，同时将创始人马敏冬的餐饮理念融入设计当中——食材的本真质感与匠人精神的视觉化呈现，使菜单成为品牌文化的载体。 菜单设计不仅强化了“复古优雅”的品牌识别，更通过文字提升顾客对菜品价值的认知，让食客在翻阅菜单时就能感受到叶马对食材的执着与对传统的尊重，最终实现文化底蕴与消费体验的完美统一。
YEMA Restaurant blends the charm of the Republican era with modern dining, staying true to its founder Ma Mindong's philosophy: "seek the best ingredients and stay true to one's heart." From a teahouse on Santai Mountain Road to a celebrated Hangzhou cuisine brand, YEMA preserves authentic flavors while reinterpreting them with innovative techniques, letting diners savor nostalgic Jiangnan tastes.
Designed by Syouwa Design, the menu combines vintage elegance with modern functionality. Its refined layout and muted tones convey the essence of each dish while reflecting the authenticity of ingredients and craftsmanship. The menu strengthens YEMA's brand identity, highlighting both culinary quality and cultural heritage, and inviting diners to experience tradition in every bite.
Designed by Syouwa Design, the menu combines vintage elegance with modern functionality. Its refined layout and muted tones convey the essence of each dish while reflecting the authenticity of ingredients and craftsmanship. The menu strengthens YEMA's brand identity, highlighting both culinary quality and cultural heritage, and inviting diners to experience tradition in every bite.
