菁厨拾味 CHIC 20TH
以菜单为美学载体，重塑菁厨拾味的味觉叙事
以菜单为美学载体，重塑菁厨拾味的味觉叙事
菁厨拾味CHIC 20TH诞生于2023年，坐落于杭州北部智慧软件园，是一家以“新锐浙菜”为定位的高端餐饮品牌。由黑珍珠认证管理人杨兴明先生与米其林星厨杨建华先生强强联手，秉持“厨匠精神”理念，在传承传统浙菜精髓的基础上，创新融合国际食材与烹饪技法。
餐厅空间巧妙融合江南雅韵与现代设计语言，通过解构中式美学元素，营造出兼具东方意境与当代气质的用餐环境，为顾客提供从视觉、味觉到服务体验的全方位高端享受。
艺彩昭和深度洞察品牌内核，为其量身打造了一套与品牌气质高度契合的菜单系统。设计采用新中式美学风格，以现代简约的版式呈现传统韵味，通过艺术化的视觉编排、精致的材质选择和恰到好处的留白处理，完美呼应餐厅“传统与创新并存”的品牌理念。 菜单不仅实现了菜品信息的清晰传达，更成为品牌美学体验的重要延伸——它强化了顾客对品牌高端定位的认知，通过视觉语言讲述菜品背后的匠心故事，增强用餐仪式感。同时，菜单设计提升了品牌整体视觉统一性，使顾客从入座到点餐的每个环节都能沉浸于菁厨拾味精心营造的美学场域中，最终实现品牌价值与体验感的双重提升。
艺彩昭和深度洞察品牌内核，为其量身打造了一套与品牌气质高度契合的菜单系统。设计采用新中式美学风格，以现代简约的版式呈现传统韵味，通过艺术化的视觉编排、精致的材质选择和恰到好处的留白处理，完美呼应餐厅“传统与创新并存”的品牌理念。 菜单不仅实现了菜品信息的清晰传达，更成为品牌美学体验的重要延伸——它强化了顾客对品牌高端定位的认知，通过视觉语言讲述菜品背后的匠心故事，增强用餐仪式感。同时，菜单设计提升了品牌整体视觉统一性，使顾客从入座到点餐的每个环节都能沉浸于菁厨拾味精心营造的美学场域中，最终实现品牌价值与体验感的双重提升。
CHIC 20TH, established in 2023, is a premium dining brand specializing in innovative Zhejiang cuisine. Co-founded by Black Pearl-certified manager Yang Xingming and Michelin-starred chef Yang Jianhua, the restaurant embraces a "culinary craftsman" philosophy—honoring traditional techniques while integrating global ingredients and modern methods. The space blends Jiangnan elegance with contemporary design, offering a sophisticated atmosphere that enhances the overall dining experience.
Syouwa Design deeply understood the brand's core identity and tailored a menu system that aligns perfectly with its ethos. The design adopts a neo-Chinese aesthetic—combining minimalist modern layouts with traditional charm. Through artistic visual composition, refined material selection, and thoughtful use of white space, the menu echoes the restaurant’s vision of balancing "tradition and innovation." More than just functionally conveying dish information, the menu serves as a key extension of the brand's aesthetic experience. It reinforces the premium positioning of CHIC 20TH, using visual storytelling to highlight the craftsmanship behind each dish and enhancing the sense of ritual during dining.
Syouwa Design deeply understood the brand's core identity and tailored a menu system that aligns perfectly with its ethos. The design adopts a neo-Chinese aesthetic—combining minimalist modern layouts with traditional charm. Through artistic visual composition, refined material selection, and thoughtful use of white space, the menu echoes the restaurant’s vision of balancing "tradition and innovation." More than just functionally conveying dish information, the menu serves as a key extension of the brand's aesthetic experience. It reinforces the premium positioning of CHIC 20TH, using visual storytelling to highlight the craftsmanship behind each dish and enhancing the sense of ritual during dining.
